LEGACY TO LEGAL
We're a 1g pre-roll brand out of Queens, licensed by the New York Office of Cannabis Management. This is how we actually got on shelves.
WE STARTED THIS BECAUSE WE WANTED IT
SLAPPZ started with a pretty simple idea: make a pre-roll we'd actually smoke ourselves, and make it come from here. Queens. Not “New York” as a marketing angle — the handball wall, the elevated line, Howard Beach, the cab.
We didn't have an ad budget and we still don't. What we had was time and a car. We walked into shops, introduced ourselves to the people behind the counter, and left them something to try. Some said no. Enough said yes.
Every store on our locator is somewhere we have physically stood in. That is not a marketing line — it is just how the list got built, and it is why we can tell you it is accurate.
Two years in, that hasn't changed. If you see us, we're probably outside somewhere — at a pop-up, at a shop's anniversary, giving away merch and talking to whoever pulls up. That is the job.
ACTIVATIONS AND EDUCATION, NOT ADVERTISING
Awareness for a brand like ours doesn't come from spend. It comes from being in the room.
01
ACTIVATIONS
Pop-ups at dispensaries, anniversary events, block-level activations. We bring product, merch and the team, and we stay for the day. It is the fastest way to turn a shelf into a relationship.
02
EDUCATION
Budtenders are the ones actually recommending product. So we sit with them — what is in it, how it smokes, who it suits. A budtender who can speak on it will always outsell a shelf tag.
03
AWARENESS
No ad budget, no billboards. Awareness gets built one shop, one event and one conversation at a time, and it compounds. People ask for it by name because someone they trust put it in their hand.
TWO YEARS OF THIS
The first shelves came from relationships, not a media plan.
Same product every time. In a market this new, consistency is the reputation.
Bought once, came back, asked for it by name. That decides where we go next.
Licensed New York, without pretending the culture started there.
WANT IT ON YOUR SHELF?
We work directly with licensed New York retailers — and we'll come to you.
CARRY SLAPPZ